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Delta Squared Directors



The Delta Squared senior management team has significant experience in the hotel, leisure and travel industry!


Meet the team



Mike Jones - managing director

Mike was vice-president of global distribution for Hilton International and has held similar positions with InterContinental and the Forte Group. He has been responsible for implementing reservations and distribution technology systems in companies all over the world.

A regular speaker at industry conferences and seminars on travel distribution, Mike is honorary treasurer of the Tourism Society. He is also a non-executive director of two hospitality companies.

Roger Plumpton - director

Roger has over 20 years' experience in sales, customer relationship management and revenue generation for the hotel and leisure industries. He has an enviable success record and has held senior management positions at InterContinental Hotels and Easisolutions plc (a company providing communications and internet technologies to the hotel industry world-wide).

He is also director of Hospitality Marketing Services, a professional sales company that handles UK and European sales for some of the world's best known hotel and leisure companies.

Roger is a sales and revenue generating specialist with an exceptional range of skills in sales planning and development, customer relationship and revenue maximisation.

Simon Roberts - director

Simon was vice-president customer interface at Andbook Online Ltd and director of marketing information at InterContinental Hotels. He has also held sales roles at Grand Metropolitan plc.

He specialises in sales CRM & marketing technology and has particular experience in e-commerce / online booking systems. He is responsible for the development and project management of the Delta Squared Sales Optimiser and Revenue Optimiser systems, underpinned by Prince 2 Project Management - as a Registered Practitioner.

He is a member of the Institute of Directors, Chartered Management Institute and Hotel Marketing Association.

Keith Bryant - director

Keith has a masters' degree in Business Administration and over 30 years' experience in the hospitality industry. He has implemented revenue management as well as business information systems and processes for major international hotel chains including Forte, InterContinental and latterly, Hilton International hotels.

Other major assignments include:

  • Program management of country specific websites for the Scandic and Hilton International hotels.
  • Design and implementation of a company-wide process to distribute information on room rates, description and availability to the multitude of online booking systems.
  • Creation and deployment of a world-wide education programme for 500 senior managers on the dynamics of distribution and e-commerce.