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Delta Squared Associates


Our associates have worked with us on many assignments and are well known within the industry. They bring a wealth of experience and deep industry knowledge. 

Mac Smith - leading IT associate and managing director of 'Hospitality Project People'

Mac is an IT professional who has held several senior positions with international travel industry companies. These include head of IT for Avis Europe and Hilton International. Most recently he led major IT projects for several internationally renowned hotel companies. He also has substantial experience with vendor contract and service agreement negotiation in the UK and USA.

Hilary Freeman - front office and revenue management associate

Hilary has over 25 years' experience in the hospitality industry. She has worked in front office, reservations, distribution, sales and revenue management for several national and international hotel groups. Recent projects include:

  • Property Management System (PMS) and Central Reservations System (CRS) selection and implementation
  • pricing and distribution strategy formulation
  • revenue development training and management

Sharon Hales - Senior Business Analyst

Sharon has 19 years experience within the hospitality industry delivering a high quality of service in both Operations and Technology.

Her key strength areas include: project design and delivery strategy through web based and Instructor led courses, delivering growth and operational excellence, with appropriate use of technology to support business objectives.

Sharon has proven experience in relationship building with colleagues, suppliers and customers, providing technical solutions, project and change management including efficiency and profitability initiatives.

She has worked for a number of well known properties within the former Forte and Le Meridien portfolio and worked in a variety of roles for Micros Fidelio, the world's leading developer of enterprise applications serving the hospitality and specialty retail industries

David Ganly- Senior Hotel Technology Specialist 

David is a senior hotel technology specialist and former technical product manager with Micros Fidelio. David has worked with major UK, European & Middle East clients on product selection, implementation and upgrade projects

Elizabeth Dunphy - Senior Business Analyst

Elizabeth spent 5 years working in Front Desk operations for Thistle Hotels in London. She then joined Jury's Hotels in Dublin as Front Office Systems Manager responsible for the rollout of Fidelio Property Management System, Sales and Catering and Micros POS across the Irish and UK portfolio.

Elizabeth then spent 6 years working closely with Hilton Hotels on numerous projects but specifically on development of two generations of their global website distribution platform.

John Greenwood - Call Centre Specialist

A call centre specialist, John has held a number of senior positions within the UK outsourcing industry over the past 15 years. He has delivered more than 300 projects to clients in the UK and overseas in hotel, leisure and other major industry sectors.

Key assignments have included setting up the UK National Lottery for Camelot and multilingual customer service centres for Microsoft and Sony.

A regular conference speaker, John sits on the employers' board of e-Skills, the Sector Skills Council for IT, Telecoms and Call Centres.